Hi! It’s nice to e-meet you all. My name is Kim and I’m the VP of Baebody, and I’m excited to share with you some big updates happening with the brand.
You may have noticed a bit of a change… We like to think of it as a glow up! We’re emerging from quarantine with a fresh new look. And, because we are all about transparency, I thought it’d be fun to share a peak behind the scenes of our new branding, new website, new packaging and new products.
You probably know Baebody from our best-selling eye gel. Number 1 on Amazon and over 9,000 5 Star Reviews… plus, it’s my favorite Baebody product. We started to notice that all the other eye gels (and other products too) were looking just like ours. There are a lot of copycats out there and for a while there were even some counterfeiters on the market impersonating our products (that was a wild few months to get all of those taken down!). Because of this, we set out on a journey to refresh our look.
We started with you in mind – our fans! Many of you took surveys and answered questions we had around what you love about the brand and what you’d love to see from the brand going forward. Our main purpose at Baebody is to make your life simpler with straight-forward, effective products. So, we’ve kept that in mind every step of the way.
From a branding perspective, we wanted to evolve from where we are today, differentiate our look from all the copycats, while keeping the brand clean, simple and stylish. You’ll start to see some pops of color emerge in our branding and packaging. We decided life’s too short not to have a little color in it : )
We also have updated our website. Our new one-stop, self-care shop houses all of our hair, skin, body and within products. “Within” products are fairly new to Baebody and are a perfect addition to approach your wellness and personal care all in one. We added Baetea ingestibles (soon to be rebranded under Baebody) to our lineup because much of what shows up on your body is because of what’s going on in your body. For a holistic self-care approach, you really need to treat both inner and outer.
You’ll also see a larger focus on our natural and clean formulas – it has always been a priority of ours, but now you’ll be able to easily tell what’s in each product, what’s not in the products and what the key ingredients are. It’s just as important to know what we leave out of the formulas in order to make them 100% safe for you to use. All of our products are cruelty-free and free from parabens, sulfates and phthalates. Every product is also powered by natural ingredients, and you’ll see a newfound focus on what these hero ingredients are and why they have superpowers.
Doing this refresh has been a labor of love! We hope you enjoy it as much as we do. We know change can be hard, but if this year has taught us anything, it’s that being adaptable through change leads to great growth. I’d encourage you to lean in, add some color to your Baebody, try a new product, and flaunt your results!
PS – This labor of love will roll in over time. You may receive some mixed packaging for a bit while we sell-through current branded items. Please be patient with us. (It’s still the same great product inside!)